News
Bauer Media restructure sales force
Leading multi-platform media group, Bauer Media, has announced a restructure of its commercial offering by integrating its digital, print and broadcast sales teams around brands.
B2B & Trade Media
B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
Essential Resources
Best Practice in Publishing
B2B media
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
FEATURE
Riches in niches
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
A Celebration of Print
Our print strategy: Mark Allen Group
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
INTERVIEW
From controlled circ to enterprise subs
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
Digital Horizons
What the ‘Intelligent Age’ means for B2B media
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
COMMENT
Opportunities & Threats: B2B Media
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
The Digital Transformation Journey
B2B media
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Dickon Ross’s publishing world
The Post Office Scandal – 10 takeaways for B2B journalists
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
MEDIA FUTURES
Gambling on M&A in 2025
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
COLUMN
Keep iterating
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
All Articles
News
Seven launches magazine for accountancy clients
Seven has unveiled a new publication to support a joint venture between the world’s largest professional management accountancy body, the Chartered Institute of Management Accountants (CIMA) and its US counterpart, the American Institute of Certified
News
New partwork: DC Chess Collection
DC Chess Collection, a new fortnightly partwork from Eaglemoss, goes on sale 8 February, at an initial price of £2.99.
News
British Vogue launches the Vogue Festival 2012
The Vogue Festival 2012, in association with Vertu, is being launched in London this year, it was announced yesterday.
News
Glamour to Launch in Brazil
Glamour magazine and an accompanying website will launch in Brazil in March 2012, it was announced yesterday by Jonathan Newhouse, Chairman of Condé Nast International.
News
Future announces auto event dates
Future Publishing has published the dates for its 2012 Adrian Flux Auto Event Series.
News
Virgin Media launches new customer magazine
Virgin Media is this month launching its new customer magazine, working with Redwood, a leading strategic content agency.
News
New partwork: Little Cooks Collection
Little Cooks Collection, a new fortnightly partwork from Eaglemoss, goes on sale 1 February, initially priced at 99p.
FEATURE
Data: asking the right questions
As publishers, we are not short of data. The problem many of us have is that much of it has been collected without enough thought being given to the questions or the structure, resulting in messy, hard-to-use data. Chris Matthews has some data collec
News
Chief Executive of Cambridge University Press to step down
Chief Executive of Cambridge University Press, Stephen Bourne, has announced that he is stepping down from his post at the end of April 2012.
News
Bauer Media moves its regional advertising sales operation
Bauer Media, publishers of Heat, Grazia and FHM is terminating its contract with Media Sales Network (MSN), the independent advertising sales house that currently handles regional advertising sales across its portfolio.
News
Immediate Media syndicates Gordon Ramsay recipes
Immediate Media Co is making available for syndication an unprecedented archive of Gordon Ramsay recipes from its food portfolio, including olive and Good Food magazines.
FEATURE
Off The Page – David Hepworth on magazines and beyond
David Hepworth’s regular column, in the January / February 2012 issue of InPublishing magazine.
FEATURE
The Buzz for 2012
As the New Year commences, Karlene Lukovitz offers a US-centric look at some key issues, trends and priorities on the overflowing plates of consumer magazine-based media companies.
FEATURE
Publishing Futures 2012
Times are challenging. No one needs to be told that, but, writes Jim Bilton, the latest wave of the Publishing Futures project provides a lot more shape and detail to that bald statement.
