News
Royal Mail launches new door drops online service
Royal Mail has launched a new time-saving tool enabling customers to create and book their unaddressed mail campaigns online and arrange printing and direct delivery.
B2B & Trade Media
B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
Essential Resources
Best Practice in Publishing
B2B media
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
FEATURE
Riches in niches
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
A Celebration of Print
Our print strategy: Mark Allen Group
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
INTERVIEW
From controlled circ to enterprise subs
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
Digital Horizons
What the ‘Intelligent Age’ means for B2B media
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
COMMENT
Opportunities & Threats: B2B Media
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
The Digital Transformation Journey
B2B media
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Dickon Ross’s publishing world
The Post Office Scandal – 10 takeaways for B2B journalists
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
MEDIA FUTURES
Gambling on M&A in 2025
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
COLUMN
Keep iterating
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
All Articles
FEATURE
Subscription Marketing 2010
The Subscription Marketing survey is run annually by Wessenden Marketing and InPublishing and is sponsored by CDS Global. The 2010 survey has just been published and has produced some fascinating trends and insights into the current state of subscrip
FEATURE
Want to serve up great copy every time?
Restaurateurs have to entice punters through their doors, to sell their finest cuisine, to cross-sell the side dishes and up-sell the slightly unnecessary but highly profitable coffees at the end and, finally, to get them to come back again in the fu
FEATURE
Paper choices
Look, feel and aesthetics are all trump cards for the printed word. A large part of the tactile appeal of magazines is clearly down to the paper choice and finishing, and publishers have a wide variety of options in this area, depending on budget and
FEATURE
Welcome to the Attention Economy
With all the distractions at people’s disposal now, how are magazines going to claim back some of the leisure time lost to pods, pads and phones? The first thing they must do, says David Hepworth is get noticed.
FEATURE
Lonely Planet Magazine – the journey so far
Lonely Planet Magazine, a recent addition to a well established brand, has seen exceptional growth since its launch two years ago. Meg Carter talks to Dominic Murray and Peter Grunert about their launch strategy and plans for the future.
FEATURE
Today’s covers – reader focused, brand aware - and hard, hard sell
Peter Genower, a shortlist judge for the 2010 Maggies Cover Awards, looks at how changing times and culture have influenced the way magazines use that vital ‘shop window’ - the front cover – to attract readers.
FEATURE
Mike Soutar - interview
It is difficult to think of anyone, writes Ray Snoddy, who has had a greater impact on the men’s magazine market in the UK – for good or ill - than Mike Soutar, co-founder and chief executive of ShortList, the free weekly.
News
Wills & Kate: A Royal Love Story
Sport Media have been quick off the blocks with this oneshot, marking THE engagement. It goes on sale on 19th November, priced at £4.99.
News
Car Mechanics returns to Bauer Media
Bauer Media’s Peterborough-based Specialist division has announced the return of Car Mechanics to its motoring portfolio.
News
Launch: Drumhead
Drumhead, a new bi-monthly title from ICS Source, goes on sale on 2nd December, priced at £4.25.
News
MEN Media to launch Business Week magazine
MEN Media has announced the launch of a new free weekly business magazine: Business Week.
FEATURE
Reader’s Digest goes for growth
Reader’s Digest has recently kicked off an ambitious long term marketing plan designed to significantly grow the brand. Publisher James Mallinson outlines their strategy.
FEATURE
Access all areas
Last week, Bauer Media launched a new venture, Bauer Access, to help develop their cross-platform commercial offering to blue-chip brands. Karen Stacey explains what they’re trying to achieve.
FEATURE
At Customer Direct 2010
After a short hiatus, the PPA’s Customer Direct conference made a welcome return on 10th November at The Brewery in London. James Evelegh was there with his notepad.
