B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
Amateur Photographer, the weekly photography magazine, is standing up for the rights of its readers this week, providing them with a free lens cloth on which is clearly printed police guidelines for intervening on photography in a public place under
Bauer Media have appointed Fiona Senior to the newly created role of Associate Media Director across the Men's Lifestyle and Entertainment sales teams.
Xbox 360: The Official Xbox Magazine (OXM360) – one of the UK’s leading videogames title, celebrates the “eagerly awaited” launch of Microsoft’s Crackdown 2 with a very special issue, complete with sound.
The new strategic partnership enables users to integrate AdSEND directly to GMG ColorServer using the Vio AdGATE automation tool.
River has expanded its relationship with The Co-operative after winning the business to produce five new publications.
Loaded has announced a brand new sponsor for its “legendary” Loaded LAFTAS comedy awards.
Just over half of respondents to the latest Printing Outlook survey, published by the BPIF this week, stated that trade stayed the same in the spring period (March to May) while a third of printers actually saw improvement.
The black ties, ballgowns and grandeur of the Grosvenor make the PPA Awards one of the most glamorous fixtures in the magazine industry’s calendar - arguably more so this year, with the 30th anniversary event and its stylish 1950s theme. Hannah Bray
Andy Maslen has recently been writing and critiquing sales emails for some of his clients. Gleaned from those, here are some ideas to make your email copywriting more effective.
Pages come alive with embedded videos. For the first time in a print publication, Entertainment Weekly put a small video screen in the pages of its 18th September 2009 edition in New York and Los Angeles in collaboration with CBS and Pepsi. The follo
This year’s Maggies, the magazine cover awards initiated by iSUBSCRiBE, attracted over 40,000 votes. Peter Jackson, who helped put together the shortlist, looks at some of the winning covers.
United Business Media has announced that it has acquired Corporate360, a Hong Kong-based corporate communications solution provider, on behalf of PR Newswire.
GNM Media has acquired Dinghy Sailing Magazine and incorporated it into its flagship title Yachts And Yachting Magazine (Y&Y).
Future, the special-interest media group, has revealed an exciting new look for Digital Camera – its flagship, award-winning photography title.
George Takei, Star Trek’s much-loved Mr Sulu is the first big name guest to be announced for next-year’s SFX Weekender – the UK’s “greatest” festival of sci-fi.
