B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
ABC has implemented a new governance structure, with the first meeting of the ABC Board. The new system replaces the old Council structure and follows formal ratification by the Council and at ABC’s Annual General Meeting in December.
Company magazine, published by the National Magazine Company, has launched its dedicated bi-annual standalone style magazine, the High-Street Edit.
CDS Global has announced the promotion of Lynne Ward to the newly created role of managing director for Australia.
.net, the web design magazine, celebrates its 200th issue at the forefront of digital innovation by heading back to the 1950s with a retro 3D cover and free glasses.
CDS Global has announced Mark Philby as its permanent finance director for CDS Global Europe and Australia, effective immediately.
The winners of the Jameson Empire Awards 2010 will be revealed at a high profile ceremony on Sunday, March 28 at London’s Grosvenor House Hotel, hosted for the second year running by award-winning Irish comedian and television presenter Dara O Briain
Factory Media, one of Europe’s leading extreme sports media owner, has announced the acquisition of MotoX magazine.
Centaur Media has announced its results for the six months ended 31 December 2009.
Green Monday, a corporate sustainability event, is partnering with the Haymarket environmental publisher ENDS to expand nationwide.
SFX, one of Europe’s bestselling sci-fi and fantasy magazines, is celebrating the imminent return of Doctor Who to Saturday night BBC One with a stunning, highly collectable 3D cover.
Future, the special-interest media group and one of the world’s leading provider of cycling content, has partnered with Colnago, the iconic Italian bicycle manufacturer, to reinvigorate its brand and mastermind a new marketing campaign for 2010 and b
Comic Heroes, the latest magazine from Future – the special-interest media group, hits UK newsstands on Tuesday 16th March.
The Specialist Media Show has announced the latest winner of its Media Pioneer awards – Time Out Live.
The Specialist Media Show has announced the latest winner of its Media Pioneer awards – Rock Sound.
Titan Publishing has launched a new monthly comic for boys aged 6 to 12, called Batman: The Brave and the Bold.
