AI SPECIAL
Using AI for journalism
AI tools are already making journalists’ lives easier. Sara Forni, AI product manager at Atex, looks at how journalists are currently using AI and what lies ahead.
B2B & Trade Media
B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
Essential Resources
Best Practice in Publishing
B2B media
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
FEATURE
Riches in niches
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
A Celebration of Print
Our print strategy: Mark Allen Group
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
INTERVIEW
From controlled circ to enterprise subs
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
Digital Horizons
What the ‘Intelligent Age’ means for B2B media
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
COMMENT
Opportunities & Threats: B2B Media
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
The Digital Transformation Journey
B2B media
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Dickon Ross’s publishing world
The Post Office Scandal – 10 takeaways for B2B journalists
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
MEDIA FUTURES
Gambling on M&A in 2025
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
COLUMN
Keep iterating
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
All Articles
AI SPECIAL
Using AI for new product development
AI can improve the way publishers currently work and it can also enable the development and launch of completely new product offerings. Markus Karlsson, CEO of Affino, looks at the opportunities.
AI SPECIAL
Using AI for content discoverability
AI tools are already helping publishers improve the discoverability of their content. Brian Alford, founder and CEO of Bright Sites, looks at what’s possible now and what’s coming down the line.
AI SPECIAL
AI – the licensing & IP implications
Publishers need to think through the copyright implications of their AI activities, sooner rather than later. Daniel Lord, founder and CEO of Content Catalyst, has some advice…
AI SPECIAL
Using AI for image creation & editing
Much of publishers’ initial interest in AI was text-based, but AI’s potential to make a huge impact on image creation and editing soon became apparent. Derek Milne, commercial pixometrist at Pixometry, looks at what’s possible.
AI SPECIAL
How we’re using AI at emap
emap has used AI to significantly expand its product offering. Robin Booth, managing director, tells us about their approach.
AI SPECIAL
How we’re using AI at William Reed
William Reed has a test and learn philosophy and is looking to integrate AI across all departments. John Barnes, chief digital officer, gives us some examples.
My To-Do List
My To-Do List: Will Woodrow
Will Woodrow is head of marketing at Mark Allen Group where he looks after a varied portfolio of brands and a team of five. As he explains, coming up with a to-do list that covers all his responsibilities is a challenge.
Dickon Ross’s publishing world
The Post Office Scandal – 10 takeaways for B2B journalists
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
Supplier Catch-up – Roularta Printing
Print in Belgium? Why not?
It might seem counterintuitive to print your magazines and newspaper supplements overseas, but Roeselare, home of Roularta Printing, is closer to London than Plymouth or Manchester.
Supplier Top Tips – Publishing Software Company
5 top tips for more efficient ad management
Ad sales is one of publishers’ most important revenue streams, so the efficiency with which it is managed can have a material impact on profitability, PSC’s Laurence Cope tells James Evelegh.
News
Publisher Podcast Awards 2024 – winners announced
Media Voices has revealed the winners of 2024’s Publisher Podcast Awards, following a ceremony which took place on Wednesday 12th June at Salsa Temple in London.
News
PPA reacts to Labour manifesto
The PPA has released its reaction to the Labour manifesto.
News
Digital Publishing Awards 2024 – winners announced
The Association of Online Publishers celebrated its 22nd Awards, honouring the digital publishing industry’s top talent at an in-person ceremony, held at Old Billingsgate in London.
News
VeraViews joins CAN
VeraViews will join the Conscious Advertising Network’s existing 180+ members in working to break the economic link between advertising and harmful content.
