News
Western Business Media acquires PSI, Benchmark and Risk Xtra
Western Business Media has announced that it has purchased Professional Security Installer, Risk Xtra and Benchmark magazines from Pro-Activ Publications Ltd.
B2B & Trade Media
B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
Essential Resources
Best Practice in Publishing
B2B media
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
FEATURE
Riches in niches
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
A Celebration of Print
Our print strategy: Mark Allen Group
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
INTERVIEW
From controlled circ to enterprise subs
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
Digital Horizons
What the ‘Intelligent Age’ means for B2B media
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
COMMENT
Opportunities & Threats: B2B Media
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
The Digital Transformation Journey
B2B media
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Dickon Ross’s publishing world
The Post Office Scandal – 10 takeaways for B2B journalists
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
MEDIA FUTURES
Gambling on M&A in 2025
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
COLUMN
Keep iterating
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
All Articles
Media Futures PULSE
Twisting and flipping through Permacrisis
How does your publishing business measure up on the key metrics? How does what you are doing compare to the rest of the industry? Are you an outlier or part of the mainstream? Jim Bilton’s new mediafuturesPULSE aims to find out…
News
Informa issues trading update
Informa, an international B2B events, specialist data, digital services and academic markets group last week published a trading update.
News
Telecoms and Technology acquires Ascend Global Media
The Telecoms and Technology Events business, a division of Delinian, which consists of Capacity Media, BroadGroup, International Telecoms Week (ITW) and TowerXchange, has announced the successful acquisition of Ascend Global Media (AGM) last week.
News
Triodos Investment Management selects Bloomberg’s AIM and PORT Enterprise
Bloomberg has announced that Triodos Investment Management, an impact asset manager based in the Netherlands, has chosen Bloomberg’s AIM and PORT Enterprise solutions.
News
YouGov survey results revealed in partnership with Picnic
YouGov/Picnic UX survey shows 70% of people find digital adverts annoying - and that bad user experience is doing real damage to brands.
Q&A
LTV: 5 minutes with… Abi Spooner
How do you set your subs budget and plan your marketing activity? According to Atlas’s Abi Spooner, there is a right and a wrong way. The right way is based on lifetime value.
COLUMN
What are other publishers up to?
James Evelegh attended the recent ESco Connect event to find out.
News
Facilitate wins Gold at the Association Excellence Awards 2023
Facilitate – the owned media brand of the Institute of Workplace and Facilities Management (IWFM) – was named Best Association Digital Transformation at this year’s Association Excellence Awards.
News
Bloomberg welcomes Intra-Firm Chatbots to IB
Bloomberg has announced that clients may use Intra-Firm chatbots to drive digital transformation and collaboration workflows.
News
Viafoura & Poool announce partnership
The partnership aims to boost registrations and subscriptions for digital publishers.
COLUMN
Subscriber acquisition: words of wisdom
James Evelegh picks some of the best quotes from our subscriber acquisition special feature.
News
Bloomberg collaborates with Google Cloud
Bloomberg Enterprise Data content and Data License Plus are now integrated with BigQuery, enabling customers to bring comprehensive datasets to their analytics workloads.
News
Mark Allen acquires agricultural brands from Lewis Business Media
The Mark Allen Group has announced that, with immediate effect, it has acquired Lewis Business Media’s agricultural brands.
News
Rhotic adds Elizabeth Pfeuti to Financial Promoter brand
Rhotic Media, a London-based, specialist financial services content agency, has announced a senior appointment to its Financial Promoter brand to build on its successful launch.
