B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
Risk Global is not the new kid on the subs block. It can trace its origins back to 1987 and is a well-established B2B publisher. Yet, over the last few years, the company has enjoyed transformational revenue growth. Ben Wood explains...
There is a right and a wrong way of selling. One can be characterised as the quick, hard sell, one is built around long term relationships and customer service. For Yandell Publishing, a client of PSC, success has been firmly rooted in the latter.
What is the optimum balance between print and digital editions is a question that keeps many publishers awake at night. We grab five minutes with eMagazines’ Blake Pollard to talk about the key considerations for publishers.
Informa delivers further strong growth in revenues, profits and cashflows, with full year results expected to be at the top-end of guidance range.
Haymarket accelerates its commitment to sustainable live events, gaining ISO 20121 certification in the UK.
ESco went live with their newest client, Tungsten Publishing, on Wednesday 10th May 2023.
67 Bricks have announced a partnership with MuseumINSIDER to explore automated horizon scanning.
The partnership between Qwarry and SeenThis combines advanced semantic analysis with adaptive streaming technology and sees 23% reduction in data transfer across digital advertising campaigns.
Centaur, international provider of business intelligence, learning and specialist consultancy has presented its interim results for the 6 months ended 30 June 2023.
Multilocal, a buy-side specialist, continues to expand its range of programmatic solutions as it focuses on the industry’s sustainability challenge.
Record sales promotions investment drives UK marketing budget growth.
Sales success comes from having well trained salespeople working as part of a professionally run team.
Campaign is to increase its investment in its digital journalism and stop publishing its quarterly UK print edition.
Media Voices have revealed the winners of the inaugural Publisher Newsletter Awards, following a ceremony which took place on Monday 17th July at Colours Hoxton in London.
Claverley Group Limited has announced the acquisition of London-based B2B media marketing business Lyonsdown.
