News
Nemorin appoints Sachini Imbuldeniya
Argonon branded content label Nemorin has announced the appointment of Sachini Imbuldeniya as executive creative director.
B2B & Trade Media
B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
Essential Resources
Best Practice in Publishing
B2B media
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
FEATURE
Riches in niches
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
A Celebration of Print
Our print strategy: Mark Allen Group
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
INTERVIEW
From controlled circ to enterprise subs
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
Digital Horizons
What the ‘Intelligent Age’ means for B2B media
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
COMMENT
Opportunities & Threats: B2B Media
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
The Digital Transformation Journey
B2B media
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Dickon Ross’s publishing world
The Post Office Scandal – 10 takeaways for B2B journalists
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
MEDIA FUTURES
Gambling on M&A in 2025
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
COLUMN
Keep iterating
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
All Articles
News
William Reed acquires Retail Week and World Retail Congress
William Reed have announced the acquisition of Retail Week and World Retail Congress, to complement its business in digital content, insight, events and exhibitions.
News
British Journalism Awards 2022 – winners announced
The winners of the British Journalism Awards 2022, organised by Press Gazette, were announced recently.
News
Forbes announces executive promotions
Forbes has announced several executive promotions in the revenue and digital organisations.
SPOTLIGHT
Literary magazines
Read all about it! It appears the appetite for books and culture is undiminished by world turmoil and strife. Alan Geere explores the world of literary magazine publishing.
FEATURE
Setting up a digital subs or membership scheme from scratch
Recurring revenues from a new subs or membership offering are a welcome revenue stream but setting one up takes considerable effort. Carolyn Morgan outlines the steps publishers need to take.
FEATURE
More diverse = more profitable
Research suggests that diverse companies are more commercially successful than non-diverse ones. What do publishers need to do to improve their diversity and, thereby, profitability?
INTERVIEW
Putting GPs first
Pulse does not just observe, comment and report on GPs, it fights their corner. The magazine, with its associated spin-offs, seeks to play an active role in improving GPs’ working environment.
FEATURE
Four design decisions that will transform the experience of your brand
Design can make or break your publishing brand, so it’s worth putting in the time to get it right. There are four key areas that publishers need to focus on, says Andy Cowles.
Q&A
User engagement: 5 minutes with… Anya Libova
Publishers continue to wrestle with the issue of how to maximise a user's time on site and improve engagement and interaction. We grab 5 minutes with Apester's Anya Libova to discuss what they should be doing.
Q&A
Delivering attention: 5 minutes with… James Upson
If publishers can deliver attentive audiences, ad dollars will follow. We grab five minutes with Adnami UK MD James Upson to hear how attention can drive value for your media.
COLUMN
Subscriber retention – ten top tips
Retention makes the subscriptions world go round. Here are some top tips on how you can improve your retention rate.
News
BPA Worldwide and Alliance for Audited Media agree to merge
The boards of directors of the Alliance for Audited Media and BPA Worldwide have unanimously approved a plan for the two companies to merge.
News
Stephens & George acquires Pensord
Stephens & George Print Group this week announced the acquisition of Pensord Press Ltd, Cambrian Printers Ltd and Pensord Digital, collectively known as the Pensord Print Group.
News
Board level changes at Haymarket
Haymarket Group has announced that Lord Heseltine is retiring as chairman after 65 years to be succeeded by Rupert Heseltine. This is part of a series of new board appointments.
