REVIEW
The Science of Subs
The New Scientist marketing team won ‘Team of the Year’ at this year’s PPA Awards. Marketing Director Jo Adams was a recent guest on the InPublishing Podcast…
B2B & Trade Media
B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
Essential Resources
Best Practice in Publishing
B2B media
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
FEATURE
Riches in niches
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
A Celebration of Print
Our print strategy: Mark Allen Group
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
INTERVIEW
From controlled circ to enterprise subs
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
Digital Horizons
What the ‘Intelligent Age’ means for B2B media
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
COMMENT
Opportunities & Threats: B2B Media
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
The Digital Transformation Journey
B2B media
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Dickon Ross’s publishing world
The Post Office Scandal – 10 takeaways for B2B journalists
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
MEDIA FUTURES
Gambling on M&A in 2025
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
COLUMN
Keep iterating
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
All Articles
Q&A
Gift subs: 5 minutes with… Hannah Wood
With the August bank holiday behind us, it’s time for subs marketers to turn their attention to Christmas! To fully capitalise on the busy gifting season, publishers needs to start planning now, says isubscribe’s Hannah Wood.
News
The Delicate Rébellion launches Pay It Forward initiative
The Delicate Rébellion has launched a ‘Pay It Forward’ programme offering those who might not usually be able to afford the membership fee, a chance to join its creative community, The Collective.
News
Vogue Business launches membership program
Vogue Business has launched a membership program, designed, say the publishers, to elevate its offering of authoritative reporting and data-driven insights for fashion industry professionals.
FEATURE
Getting to know John
How well do you know your customers? The answer is important because it could mean the difference between success and failure…
News
New report shows 2.3% decline in digital publishers’ revenue in Q1 2020
Digital publishing revenues fell less than expected to £117.1m in Q1 2020, a 2.3% decline against Q1 2019, according to the latest quarterly Digital Publishers Revenue Index from the AOP and Deloitte.
News
Bloomberg Intelligence Introduces Market Structure Research Practice
Bloomberg Intelligence has introduced a new practice on market structure research to help financial professionals better understand market efficiencies and how markets operate.
News
Men’s Health & Women’s Health announce hashtag challenge with TikTok
Men’s Health and Women’s Health have announced a social partnership with TikTok that will see both brands co-create inspirational hashtag challenges through the #LearnOnTikTok initiative.
News
Landor launches ‘Group Trips: Staying Local’
Specialist travel and tourism publisher Landor Travel Publications has brought out a one-off publication entitled Group Trips: Staying Local.
News
Incisive partners with Women’s Aid to broaden diversity initiative
The Incisive Media Foundation has signed a new partnership with Women’s Aid.
News
The Bookseller acquired by publisher of the Stage
The Bookseller has been acquired by the publisher of theatre magazine the Stage, in a move that will see the 162-year-old book trade newspaper join forces with the 140-year-old brand.
INTERVIEW
The power of the team
A great team is worth its weight in gold, particularly when a pandemic comes along. EMG-Health CEO Spencer Gore started the company with two interns and now leads a team of 55. As he tells Meg Carter, a great deal of thought goes into recruitment.
FEATURE
Ten tips for digital success
Over the years, John Barnes, CDO at William Reed Business Media has won more AOP awards that you can shake a stick at. James Evelegh tuned in to hear him being interviewed on The InPublishing Podcast to see what insights he could pick up.
FEATURE
The Power of LinkedIn
“We simply wouldn’t have a business without social media”, says Lucy Brazier, publisher of Executive Secretary magazine. James Evelegh looks at how clever use of social media has taken the brand from Lucy’s kitchen table to a global presence.
News
Art Africa unveils digital archive
Art Africa has announced a new digital archive, dating back to 2017, in partnership with digital archiving company Exact Editions.
