Countries like China and India represent mouth-watering prospects for UK publishers ... but also substantial risks. Should you get in early or hold back and see how things develop? Paul Woodward outlines the risks and rewards of moving early into eme
Andy Maslen has written subscriptions promotions for, among others, The Economist Group, News International, VNU, Ziff-Davis and Haymarket. Here he gives us seven essential rules for successful copywriting.
The US newsstand is having a torrid time with declining sales and efficiencies. Yet the US remains UK publishers’ biggest export market. BPA Worldwide’s Karlene Lukovitz assesses the state of play and advises UK publishers on how best to proceed into
Subscriptions are important to Opera magazine. Like many other niche publishers, they are increasingly seeing them as their future. James Evelegh talks to Opera’s Alice Lindsay and Megan Jackson about how they market and manage their subs, which are
Subscriptions only account for 11% of UK magazine sales. Royal Mail’s Tom Wasilewski says that, in the light of present and future range reviews, publishers need to focus on subscriptions more than ever before.
The subject of data protection is one that few marketers relish dealing with. Yet, says Qbase’s Gary Olive, real opportunities await those who face up to their responsibilities.
For subscription titles billing and renewal series are significant generators of cash. Maximising pay-up rates is vital, yet often publishers treat the process as a mechanical, administrative one and leave it to non-marketers. David Nutt says that di
Last year WH Smith News won two ACE awards for its services to retailers and publishers. James Evelegh met up with their magazine sales director Mark Cashmore to get his views on the supply chain.
With the launch of two new titles, the golfing sector has become a tad overcrowded this year. The pressure was on emap’s Today’s Golfer to maintain its number one position in the market. James Evelegh talks to brand manager Sue Holt and team to see w
The dread words “range review” spread fear and panic amongst many a small publisher. Chris Ashton argues that publishers need to take control of their own destiny, think laterally and stop seeing WH Smith et al as the be all and end all of magazine s
Over 80% of magazine sales in the USA are sold on subscription; the complete reverse of the UK market where the newsstand predominates. To make significant inroads into the US market, British publishers need to develop serious subs marketing expertis
Strategy comes before system. The most sophisticated database system on the planet is of no use if your data isn’t up to scratch. In this issue, Gary Olive of Qbase Data Services, stresses the importance of properly analysing your current data resour
The UK B2B sector can get away with murder! Too often media buyers do not insist on quality audited data, with a result that less than a quarter of all B2B titles are ABC audited. Of those, a mere sixty titles have opted for the warts and all ABC Pro
Over the past twenty years, the Economist has increased its UK circulation by 73% - an increase due in part to one of the longest running and most recognised campaigns ever for a media brand. The Economist’s Christopher Collins gives us the inside st
He publishes glossy mags with luxury advertising, yet Alasdair Buchan retains his membership of the organisation for newsletter publishers. It’s because, in publishing, you never know where your next bright idea for building circulation or profits wi
