On 21 October the Association of Online Publishers held its annual conference at the Grosvenor House in London. Over twenty well known faces from the world of online publishing spoke across a wide range of issues. Here, James Evelegh reviews the pres
On 9 September the Business Circulation Management Association (BCMA) held its inaugural event at the Westbury Mayfair Hotel in London. The theme was cross media activity. A number of prominent industry figures spoke about their experiences utilising
Newspaper bills used to be a staple of newspaper marketing and the hand writing of them was a rite of passage for young circulation execs. Roger Winfield says that, with the decline of home news delivery and with newspapers increasingly being purchas
Do your circulation and marketing teams work in the same room, floor, building, city, county, hemisphere? (delete where applicable) Do they talk to each other hourly, daily, weekly, monthly, annually, never? At the Independent the two teams work in t
Readers are the most valuable asset of every newspaper. According to Margaret Snowdon, the challenge is for regional newspapers to not only retain existing readers but also to attract new readers. The key to this is in defining your market.
Keeping up with readers is no easy task, but today’s circulators actually need to be one step ahead of their readers if they are to take full advantage of new technologies and changing lifestyles. According to Roundpoint’s Trevor Shonfeld, being one
What do you do when your ailing title has a hard core of loyal readers? They are too good to ignore but how do you retain their valuable purchasing power and close the title at the same time? James Evelegh talks to Kent Messenger Group’s Caroline Bri
On 20th July, BPA Worldwide held one of its “town meetings” in London to debate aspects of digital editions. James Evelegh attended and heard a number of themes emerge.
Philip Preston, marketing director of Archant Norfolk, has done extensive research into cover pricing. Here he summarises his findings whilst focusing on his flagship title – the Eastern Daily Press.
In their efforts to shore up the existing structure, many in the supply chain are losing sight of the consumer. FT circulation director Martin Ashford argues that the industry needs to change and to refine its offering.
Free newspapers have made great strides in improving distribution efficiency. The Leaflet Company’s Mark Young applauds their efforts, but warns that declining coverage and deteriorating ROI means that publishers can not afford to rest on their laure
Media web sites have evolved from a simple “pay” or “free” scenario to a more sophisticated tiered approach where paid and free sit comfortably alongside. Indeed the free content is seen as the marketing for the paid-for content. Andrea Kirkby assess
How agitated do you get when your circulation flat lines or decreases? If the answer is “very” then help is at hand. Margaret Snowdon, through her Excellence in Newspaper Sales Benchmarking initiative, has identified twenty key factors. If you get th
What is your paper’s attitude to promotions? Do you do them occasionally and grudgingly or often and with gusto? The Teesside Evening Gazette promotes all the time and, as James Evelegh reports, they’ve got rather good at it.
More and more publishers are increasing circulations with the help of online subscriptions marketing. To join them, you know you need a website but how do you get any visitors? Mark Nunney, MD of The Website Marketing Company explains.
