Publishers do lots of things well but writing software isn’t usually one of them. For good reasons we tend to leave that to our suppliers. However, faced with challenges but no available third part solution, the team at the Herald & Post Series, deci
Game cards have long been a staple of reader promotion strategies for the national and regional press. Here, David Dodds of Edward Thompson Promotional Games explains the appeal and outlines some of the available options.
When Bolton Wanderers reached the 2004 Carling Cup Final, few people in the town were as excited as the team from the Bolton Evening News. In terms of newspaper sales opportunities this was a dream come true.
When it comes to setting supply levels, newspaper publishers have much to learn from other FMCG manufacturers. High numbers of newsagent sell outs sit uncomfortably alongside high volumes of unsolds – suggesting serious flaws somewhere in the supply
James Evelegh takes a look at the VFD sector and solicits the views of Archant Anglia’s group distribution manager Steve Shepherd, the editor of The Hunts Post Paul Richardson and Martyn Gates, director of newspapers and consumer magazines at the ABC
When it comes to digital versions, most of us would prefer not to have to think about them. We know print, we’re comfortable with print, we don’t like change and yes, my head is stuck in the sand. If you’re happy to miss out, then stay put. Alternati
UK newspaper publishers are increasingly looking at data-driven marketing processes and “subscriptions models” for newspaper sales. In the US these are already commonplace. Here, in the light of increasing restrictions on the use of telemarketing in
According to Mike Newman, the publishing industry is too often guilty of focusing on circulation problems rather than circulation solutions. Here he outlines three areas, where if the will and imagination can be found, there are great prizes to be wo
Huge amounts are spent by the regionals on circulation marketing, yet the suspicion persists that it is not money well spent. Too much wastage and too little retention. Philip Preston of Archant Norfolk is one of a select band trying something differ
Web usage has evolved to the point where it is no longer viewed as simply an alternative distribution channel but as a means of offering totally new services and enhanced levels of customer service. James Evelegh talks to Jose Garcia of Consult GEE a
Undoubtedly quicker and cheaper, email marketing has taken off in the UK. However it is not without its risks and is not the solution to every marketing problem. James Evelegh talks to Angus Chenevix Trench of Tower Publishing Services about the upsi
The technology is getting more accessible and some newspapers are testing the water but takeup is slow. With a little more imagination there are commercial opportunities to be realised, argues David Owen.
First the Independent, next The Times – which broadsheet will be next? And in twelve months’ time, will there be any left? Peter Preston, former editor of The Guardian presents a broader perspective on the tabloid - sorry, "compact" - frenzy.
Porn of varying grades flourishes in Germany and Scandinavia but it is generally confined to top shelf magazines, not the newsstand. The Sun, the Daily Sport and the Daily Star, in satisfying people's more earthy tastes, have been a speciality of the
The regional newspaper sector is buzzing! Almost half of all regional press titles in ABC membership increased sales in the Jan-June 2003 period. Here, Brian Collett talks to Steve Miles, circulation director of Northamptonshire Newspapers, to get th
