Over the past fifteen years, the internet has turned the media world on its head and, with few exceptions, traditional media companies have been slow to adapt. Tim Brooks looks at why the industry has struggled to come to terms with digital technolog
David Hepworth's regular column, in the September / October 2012 issue of InPublishing magazine.
The challenge of getting web users to pay for content has kept many a publisher awake at night these past few years. Just what will people pay for online? Ryan O'Meara, watching a TV movie one night, has stumbled across the answer…
Digital media, cloud crunching, analytics and the ability to marry up different data sources are revolutionising how media owners can measure who is reading what content, when, where and how often. Carolyn Morgan looks at the growing importance of da
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