Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
Whatever the rest of 2024 holds, two things are certain. Firstly, the bumpy economic ride will continue. Secondly, the need for media companies to have a broad base of revenue streams has never been more important or more challenging to achieve.
Digital Frontier, a new tech-focused media and events publication has announced it is to launch this month.
Without readers, viewers and listeners, publishers are nothing. That is why they work so hard to grow and engage their audience. We talk to Alma’s Ed Walker about how publishers should be refining their strategies.
Air Business has announced the expansion of its global event logistics team with a key appointment.
Coca-Cola unveils Foodmarks: The campaign debuts with a ‘sold out’ NYC experience that reimagines an iconic Marilyn Monroe moment; with more than 400 other food landmarks to launch around the world in partnership with Time Out.
NewstrAid has announced its first event as a part of its 185th Anniversary celebrations.
Axco Insurance Information announces inaugural Global Insurance Week bringing together professionals from around the world, who work in the multinational insurance sector.
The Association of Online Publishers survey reveals publishers optimistic for year ahead, with focus on product innovation.
Bauer Media Group has confirmed an agreement for the sale of the Your Horse Live and The Big One events to Kelsey Media.
Springer Nature has announced a partnership with the University of Tokyo to organize SDGs Symposium 2024 on planetary health for a sustainable future.
BBC History magazine has just celebrated its 300th issue. James Evelegh salutes its success.
The Independent has announced it is Black Deer Festival of Americana’s official news partner for the second year.
Immediate Media Co has announced a strategic partnership with Warner Hotels to offer weekend breaks to bring BBC Gardeners’ World Magazine and BBC History Magazine to life for holidaymakers.
The Q4 2023 IPA Bellwether Report shows UK marketing budgets revised up to strongest levels in almost a decade.
Thomson Reuters said on Tuesday it acquired World Business Media Limited, a subscription-based provider of news and analysis on the insurance and reinsurance market.
