PPA (the UK Periodical Publishers Association) has teamed up with Archant Specialist magazines to produce a special one-off issue of Heritage magazine to give to international delegates at the biennial FIPP World Magazine Congress in London from 4th-
NME has secured a major cross-platform deal with global leader in the sporting goods industry, adidas, and leading sports fashion retailer, JD to celebrate the 60th anniversary of adidas Originals - collections of cutting edge street wear sold exclus
The UK Periodical Publishers Association (PPA) announced today a stellar line-up of speakers for the 37th FIPP World Magazine Congress, taking place in London from 4-6 May 2009.
The speaker line up for the EPublishing Innovation Forum (19th & 20th May at the Marriott Regent Park, London) has just been announced.
Darmstadt, 26 March 2009 – IFRA Expo, the leading international exhibition for the news publishing and media industries (www.ifraexpo.com), will be held in the maritime city of Hamburg next year from Monday, 4 October to Wednesday, 6 October 2010.
To survive and thrive, publishers really do need to be media neutral and to engage with their readers in a wide variety of settings. To communicate through one channel alone – be it on or offline – is one dimensional and extremely limiting. Sophia De
One proven way to demonstrate your strong ties to the local community is to stage a successful event. You can usually cover your costs, and the occasion can help you to position and build your brand. Just don’t rely on the weather! Andrea Kirkby talk
Most publishers claim to know their readers; to know their likes, dislikes, hopes and fears. This is quite surprising because most publishers don’t actually get face to face with their readers very often. This is a missed opportunity, because the per
The publishing sector is in a phase of irreversible transition, but some publishers are further down the road to multi-channel delivery than others, and are therefore better placed to compete with new rivals. Deloitte’s Mark Lee-Amies looks at the ch
Love them or loathe them, trade shows are an inescapable part of any industry landscape. Naturally, visitors, vendors and organisers all approach these events from different angles and with different expectations. David Owen gives us his views on wha
A stand at an exhibition can be a great way of acquiring new subscribers. Yet, despite its potential, publishers rarely apply the same rigorous planning to their presence at a show that they do to other areas of their marketing activity. In this, the
Winning the right to hold the 2012 Olympics was a cause of much celebration in London on 6th July – and despair in Paris. What impact, if any, will hosting the games have on the publishing industry? Chris Collins looks into the future to predict the
“What are they up to over in the States?” UK publishers are forever wondering and with good reason. What happens over there one year, tends to get replicated over here the next. Karlene Lukovitz, VP Communications at BPA International brings us up to
