News
Forbes launches Forbes Wine
Forbes has announced the launch of Forbes Wine, a new premium content vertical and e-commerce initiative designed to extend Forbes’ into the global wine industry.
Subscriber Retention & Churn
Every subscriber who leaves has to be replaced before a subscription business can grow, which makes retention the quieter half of reader revenue and often the more profitable one. The first renewal is the real test of whether acquisition brought in the right people.
Retention starts with habit. The publishers that keep subscribers longest engage them well beyond the welcome emails, and renew on the strength of the brand rather than another discount. A surprising share of churn isn't a decision at all. Expired cards and failed payments quietly lose revenue that can often be recovered.
Some brands are losing subscribers and hard-fought revenue that could be saved with some attention and effort.
Tracy Larner Our subs retention strategy: William Reed
When someone does want to leave, how it is handled matters. Understand why before offering anything, and make the exit easy, because subscribers treated well on the way out are far more likely to come back.
Below you'll find some of our best feature articles on subscriber retention and churn, from engagement and renewal pricing to payment failure and cancellation, alongside our latest news and industry commentary.
Essential Resources
FEATURE
7 reasons to obsess about your subscriber retention rate
Does your CEO know what your subscriber retention rate is? The chances are, probably not. But, according to Julian Thorne, author of our Guide to Retention Strategies for Publishers, this number should never be far from his or her (or your) mind.
Subscriber Retention Special
Our subs retention strategy: New Scientist
A subscriber’s first 30 days are important to build habit but so is every day after, says Emma Robinson, head of customer experience.
Subscriber Retention Special
Our subs retention strategy: Our Media
You cannot improve a process until you have documented it, and you cannot achieve an objective until you have a process and system to support it, says Rosa Sherwood, head of CRM, engagement and loyalty.
Subscriber Retention Special
Our subs retention strategy: Newsquest
It’s a well-known fact that engaged subscribers stay for longer, says Susanne Kinnaird, head of digital reader revenue.
Subscriber Retention Special
Our subs retention strategy: William Reed
It’s important not to lose subscribers and hard-fought revenue through involuntary churn, says Tracy Larner, subscriptions director.
Subscriber Retention Special
Cancel-save strategy
It’s important to understand the reason for cancellation and to ensure the retention offer directly addresses the subscriber’s stated concern, says Mike Halstead, managing director of HH&S.
Subscriber Retention Special
Renewal pricing
What determines pricing power is not only the category of need, says Andy Burden, founder of Substribe, it’s the stakes.
COLUMN
Aaaaaaagh!!!! All I want to do is cancel my subscription
Making it super-hard to cancel a subscription does no one any favours.
All Articles
REVIEW
AOP CRUNCH: How publishers can unlock and leverage loyalty from attention-torn audiences
User loyalty drives both recurring reader revenues and premium ad rates. The AOP’s Richard Reeves reviews their latest CRUNCH event which looked at how publishers are building and monetising loyal audiences.
COLUMN
Some takeaways from our March / April issue
James Evelegh picks out some takeaways from the March / April 2026 issue of InPublishing magazine.
RESEARCH
Sensible audience & revenue strategies but DE&I efforts in decline
The results are in for the AOP’s annual ‘Digital Publishing: Outlook and Priorities’ survey. Richard Reeves summarises the main findings.
Subscriber Retention Special
Subscriber Retention Special
Welcome to our ‘subscriber retention’ special. High renewal rates are vital for subscription growth, realising high lifetime values and driving profitability.
Subscriber Retention Special
Our subs retention strategy: Newsquest
It’s a well-known fact that engaged subscribers stay for longer, says Susanne Kinnaird, head of digital reader revenue.
Subscriber Retention Special
Data & segmentation
Publishers that monitor engagement signals across both online and offline touchpoints are better able to detect early signs of disengagement, says Will Perkins, account director at CDS Global.
Subscriber Retention Special
Our subs retention strategy: Our Media
You cannot improve a process until you have documented it, and you cannot achieve an objective until you have a process and system to support it, says Rosa Sherwood, head of CRM, engagement and loyalty.
Subscriber Retention Special
Cancel-save strategy
It’s important to understand the reason for cancellation and to ensure the retention offer directly addresses the subscriber’s stated concern, says Mike Halstead, managing director of HH&S.
Subscriber Retention Special
Customer service
Every conversation, email, or live chat session should feel, authentic, personal and solution-oriented, says Claire Ruzicka, head of customer experience at Air Business Subscriptions.
Subscriber Retention Special
Our subs retention strategy: New Scientist
A subscriber’s first 30 days are important to build habit but so is every day after, says Emma Robinson, head of customer experience.
Subscriber Retention Special
Our subs retention strategy: William Reed
It’s important not to lose subscribers and hard-fought revenue through involuntary churn, says Tracy Larner, subscriptions director.
Subscriber Retention Special
Renewal pricing
What determines pricing power is not only the category of need, says Andy Burden, founder of Substribe, it’s the stakes.
News
Cafeyn Group acquires Readly’s non-Nordic operations
Cafeyn Group has announced the acquisition of Readly’s non-Nordic operations and strengthens its position as a European leader in trusted information and entertainment.
News
PPA reacts to government update
PPA CEO reacts to government update on subscription models under DMCC.
