InPublishing Magazine: March/April 2024

InPublishing magazine deep dives into publishing strategy through its in-depth articles and special features.

Our mission is to help senior executives at newspaper and magazine publishers publish better content, engage fully with their audiences and make more money.

Whatever your publishing channel – print or digital – each issue will arm you with inspiration, insight and actionable takeaways for you to apply to your own businesses.

The March/April issue includes the following in-depth articles:

• Don’t be standoffish: The closer you can get to your audience (within reason), the more successful you will be.
• Back at the coalface: Alan Rusbridger, past editor of the Guardian and current editor of Prospect magazine, rediscovers the joys of reporting.
• Photo manipulation: Touching up photos happens all the time, so why the furore over the recent pic of Kate and her kids?
• Further disruption ahead: Less than half of senior publishing execs are confident about the future of journalism. Reuters’ Nic Newman looks at the reasons.
• Change is the only constant: Successful publishers will be the ones that embrace transformation. Jessica Norell Neeson explains how to do it.
• Suppliers are diversifying too!: As the publishing sector evolves, so too do their suppliers. We catch up with Air Business’s Adam Sherman to see what changes they’ve made. (Sponsored content)
• Lights, camera, action!: Immediate Media’s video output has grown hugely over the past year. Paul Doyle tells us about their strategy.
• Publishing priorities for 2024: Subscriptions is the area where publishers see the most growth potential, according to the latest AOP research.
• Better blended: Blending data and content will turbocharge your information product, says 67 Bricks’ Will Bailey and Jennifer Schivas. (Sponsored content)
• My to-do list: In the first of a new series, Reneé Doegar, publisher of the London Review of Books, tells us what she’s focusing on.
• Health drive: Hearst UK’s health titles have developed a new membership offering. David Robinson tells us why.
• Wallingford and beyond: Launched in Oxfordshire 30 years ago, Round & About has since expanded to 31 editions. Alan Geere meets MD Chris Savage.
• What makes a great ad campaign?: Henry Daglish, a judge on the recent Newsworks Awards, says that simplicity and context are two key ingredients.
• Success in business media: What does it take? Rory Brown, who’s worked in the sector for 30 years, tells us what makes a successful B2B media company.
• Appointments: Our regular pictorial look at some of the key appointments in the publishing sector since our last issue.
• Self-awareness: You need to know how well (or not) your company is doing against five key metrics before you can take the right decisions for the future.