Ad tech company Adnami has announced that it has secured series A growth funding from QNTM Group.
According to the company, Adnami’s mission is to improve the effectiveness of digital advertising. They say that their solutions for programmatic high impact advertising aim to allow brands to get better returns on their marketing investments. As a response to some of the central issues the ad market is facing with targeting and tracking, scalable solutions for digital brand advertising are in high demand and this funding is earmarked for Adnami to expand its product portfolio and to drive its continued geographical expansion across Europe and beyond.
QNTM is a portfolio company founded in 2020 and owned by the Nordic private equity company, Altor. Its focus is to invest in and build an ecosystem of companies focused on digitalisation within the sales and marketing value chain. QNTM invests in founders and companies with capital, expertise and an invaluable ecosystem to support their ambitions to be world class within their industry, the company added.
Simon Kvist Gaulshøj, CEO at Adnami, comments: “The previous decade was about data and algorithms. We believe this decade is going to be about creativity, attention and transparency. Our platform and services enable brands to serve more creative ad experiences which is proven to deliver an average of 10X user attention compared to standard display. As there is a lot of appetite in the market for solutions like ours, the timing is just right for us to take our company to the next level.
"We are delighted to have found industry-focused investors who understand the challenges and changes the space is undergoing. With QNTM, we have alongside us an incredibly strong partner when it comes to structuring and scaling tech businesses internationally.”
Eivind Roald, CEO at QNTM, adds: “We are truly excited to be joining Adnami at such an exciting moment in its growth journey. We have been hugely impressed with the results Adnami and its team have delivered so far, and believe that its technology-focused approach makes it an extremely attractive proposition for publishers, agencies and advertisers worldwide.”
Adnami added that earlier this year, they opened offices in Hamburg and Paris and the company strengthened their management team with the appointment of Jørgen Flarup Gosvig, who has been part of the European scale-up scene for the last decade, as CFO.
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