Bauer Media Group launches new corporate brand

Bauer Media Group says the new branding marks an important step in the transformation journey of the business and was developed by the branding agency MUTABOR. It aims to create a fresh new look while retaining key elements of the existing brand, paying homage to the long history of the company.

In recent years, Bauer says it has diversified its portfolio of businesses, growing from a German publishing house into an international media company. It is known for publishing and audio across Europe, and at the same time invests in other business areas such as newspapers and online comparison platforms. The new corporate brand reflects how the business has evolved over time and the ambition to further drive its transformation, with a clear focus on digitisation, added the publisher. Other elements of the transformation so far have included redefining the company’s purpose, mission, and values.

Yvonne Bauer CEO says: “We’re extremely proud to reveal our new branding which highlights our transformation journey so far, encouraging us to continue our efforts while celebrating our heritage of almost 150 years. We are driven to unleash the full potential of our business,?our brands and our people. The new corporate brand will raise our corporate profile and improve our brand credibility with a shared sense of purpose and values.”

CCO and co-founder Heinrich Paravicini, MUTABOR says: “It has been a pleasure to be part of Bauer Media Group’s transformation process. Together we have created a future oriented design system that can be experienced at every touchpoint of the brand and reflects the next generation of Bauer Media; a creative powerhouse that celebrates diversity, inspires others and enriches everyday life on a whole new level.”

With its recognisable logo, expressive colours, simple typography and people-centric imagery, the new brand provides a more contemporary look and feel for the business which will be celebrating its 150 ^th anniversary in 2025, added the publisher. Over the next 12 months the branding will be rolled-out across all key business touchpoints beginning with websites, social media accounts and office spaces.