BMJ's incorporation in China will help it to serve its Chinese partners with its journals, clinical decision support tools, medical education and quality improvement solutions, for which there is a growing demand among the Chinese clinical community, says the company.
Yesterday, Jeremy Hunt, Secretary of State for Health, welcomed BMJ’s operations in Beijing and its engagement with key Chinese partners, in a keynote speech to Chinese health ministers at the UK-China Health Dialogue seminar in London.
BMJ already has a long standing reputation in China, through its English language medical journals, which have large reader and author groups in China. It has also been publishing a Chinese edition of its flagship journal, The BMJ, in partnership with the Chinese Medical Association for over 16 years.
BMJ also works with other high profile Chinese partners to support lifelong medical education and continuing healthcare quality improvement across China through its medical knowledge solutions.
These range from government departments, such as the National Health Development and Research Centre and Beijing Municipal Commission of Health and Family Planning, to academic institutions and healthcare providers including Peking University Health Science Centre and Peking University First Hospital.
Operations will be led by Managing Director Yuyan Kong who, in her three years at BMJ, has established an excellent team of professionals in Beijing to develop strategies and strong partnerships with important healthcare institutions in China, says BMJ.
“The decision to formally incorporate our operations in China, alongside those already trading in the USA and India, means that BMJ sees the People’s Republic of China as a key part of our growing international network,” says BMJ CEO Tim Brooks.
