More than 250 guests, including December Company cover star and Xtra Factor presenter Caroline Flack, Pixie Lott, Gemma Cairney, Grace Woodward, Daisy Knight, Gizzi Erskine and Company columnist Jameela Jamil, as well as models, fashion industry insiders and the cream of the British High Street attended the star studded awards.
Recognising the influence UK street style blogs have on the fashion industry, What Katie Wore, Mademoiselle Robot and Girl a la Mode were also in attendance.
This year’s Company High Street Fashion Awards 2011 have been the biggest to date with 386,648 Company readers voting online at www.company.co.uk for their favourite places to shop.
Topshop was crowned Company’s Top of the Shops, making a huge comeback after losing out on the prize for the past four years. They finally stole the fashion crown from online favourite ASOS who were also beaten by Topshop in the Best Place To Spend £150 category.
Pixie Lott collected her award for Best Collaboration with Lipsy wearing one of her own creations.
River Island also won two categories (Best Bags and Best Jeans Under £100) for the second year running. Accessorize, New Look and H&M also successfully kept their awards for another year.
Company Editor Victoria White says, “The British High Street is the best and most fashion forward in the world and I’m proud to support and celebrate it with our Company High Street Fashion Awards 2011. Plus, who better to vote for them than Company readers, who live and breathe shopping.”
Celebrating the very best in British fashion, Radio and TV star Gemma Cairney presented the Company High Street Fashion Awards 2011 awards to the following winners:
• Best Jewellery...Accessorize (winner 2 years running)
• Best Place to spend £50...H&M (winner 2 years running)
• Best Place to spend £150...Topshop (new winner)
• Best place to spend £250...Selfridges (new winner)
• Best bags, in association with Diet Coke...River Island (winner 2 years running)
• The Company Award (chosen by the Company Fashion Team)... Boutique by Jaeger (new winner)
• Best Footwear under £50...New Look (winner 2 years running)
• Best Footwear under £150...Schuh (new winner)
• Best Collaboration...Pixie Lott for Lipsy (new winner)
• Best plus size...Evans (winner 2 years running)
• Best Jeans Under £100...River Island (winner 2 years running)
• Best Jeans Over £100...Calvin Klein (new winner)
• Best Online Shopping...ASOS (winner 2 years running)
• Best Place to shop on the High Street...Topshop (new winner)
Full coverage of the Company High Street Fashion Awards 2011 appear in the December issue of Company magazine, on sale 12 November.
