Covering all aspects of Middle East football – including club and international teams – as well as all the best from the top leagues around the world, FourFourTwoArabia.com will be available in both English and Arabic editions. Under the terms of the new deal, FourFourTwo will provide the local partners with digital content – such as analysis, interviews and opinion.
Ian Fairservice, Motivate’s Managing Partner and Group Editor-in-Chief said: “Launching FourFourTwoArabia.com is an exciting opportunity for Motivate. We look forward to creating a new channel for the avid football fan that will add to Motivate’s growing digital presence in the region.”
Mark Evans, Motivate’s Group Editor said: “The launch of FourFourTwoArabia.com will be huge for football fans in the region. We intend to get under the skin of all the major leagues in the Middle East, including Saudi Arabia, Egypt and the UAE. And as a massive football fan myself, this really is a dream job.”
Jamie Wilson, Haymarket Consumer Media's Group Director, said: “I'm delighted to welcome our new partnership for FourFourTwo. The agreement is a great example of the ways we are working with partners around the globe to extend our brands and take our content to new audiences.”
