With a global monthly reach of 23.5 million, say the publishers, TechRadar is a leading authority on consumer technology, delivering breaking news, expert opinion, in-depth reviews and how-to guides.
The new partnership sees Times Internet India combining forces with the global TechRadar network to take full advantage of Future’s proprietary technology platform.
This includes implementing Future’s ‘Hawk’ eCommerce technology, which was recently shortlisted for the Digital Innovation of the Year Award at the PPA 2017 Awards.
This collaboration is expected to result in significant audience growth in the region, as well as further strengthening the TechRadar brand and extending its global reach.
Claire MacLellan, MD Media Services, Future plc says: “This is an incredibly exciting new venture for Future, and an excellent opportunity for us to share our knowledge and expertise with a wider audience. We are looking forward to working with Times Internet in India to help deliver TechRadar’s market-leading content and buying advice to an even wider global audience.”
TechRadar’s existing editorial team will work closely with the TechRadar India team to provide their audience with a blend of the best, globally-relevant, industry coverage and product reviews, alongside local news and insight specifically tailored to the region.
