The exclusive GIVe collection focuses on affordable luxury; with clothes made using exquisite fabrics and the finest attention to detail. Service will be paramount to the GIVe shopping experience. Unique in-house technology will allow the customer to view the entire collection and check for product availability on specialized touch-screens, whilst an in-house alteration service will be provided for customers as they wait.
The Grazia/GIVe deal consists of pre-launch and launch news coverage, a 24 page in-magazine supplement, in-store branding, swing tickets and exposure on facebook, twitter and graziadaily . The Grazia fashion team will be previewing stock, selecting key trends and attending the opening of the London Regent Street flagship store on 28 September. An exclusive groundbreaking online magazine will run via graziadaily.co.uk, with film clips showcasing the collection and George Davies explaining the GIVe experience.
Grazia Editor-in-Chief Jane Bruton comments: “We’re hugely excited to be working with GIVe. George Davies is a true fashion and retail innovator. His Next Directory catalogues defined my teenage years and his new venture looks set to shake up retail again. Grazia and Give is a great fit as we both have a passion for innovation and always strive to be bold, brave and different.”
GIVe founder George Davies adds: “For me, GIVe is a dream come true. I have always wanted to bring something new and unique to the high street, to raise the level of customer service, bring affordable luxury to women of all ages and I feel the Grazia collaboration is an extension of this. I have designed a collection that has true international fashion appeal, a collection that women will find irresistible.”
The GIVe store launch in association with Grazia will commence on the 2nd October 2009, with pre-promotional activity running across press, digital, Twitter, Facebook and graziadaily.co.uk througout September.
