The title is proving to be a leading channel for brands to reach this committed and passionate group of consumers, says Egmont, as it celebrates this increase in advertising with a bumper 54 page issue – the biggest in the history of the magazine.
Egmont, which has published Go Girl since June 2000, has seen “excellent” growth so far this year, with sales up 9% (ABC Jan-Jun’10). The publisher says: “Top children’s brands also view Go Girl as the magazine of choice in this market and are taking advantage of the title’s growth in the tween sector. This is evident in the solus activity with Microsoft X Box and Tate Modern, along with Mattel’s advertorial ‘takeover’ of Go Girl’s October bumper issue to promote their popular girls brands: Barbie, Monster High and Girl Tech.”
“We are delighted to announce the largest issue in Go Girl’s history,” comments Alison David, Commercial Director of Egmont UK. “We’re very pleased with the growing interest that brands are showing for this property, not just from the key players, but also from non-traditional brands eager to access a market of passionate and committed consumers.”
Go Girl’s bumper issue and “Secrets Special”, went on sale on the 27th October 2010, priced at £2.75, and is available through all supermarkets and newsagents. The gifts include a cute Secrets box, notebook and sparkly pen plus masses of celeb secrets. In addition, the issue is benefiting from an exclusive activity at Tesco, with an extra gift of X Factor trading cards and at Sainsbury’s with a free Mini B doll from Mattel.
About Egmont UK
Egmont says: “Egmont is the UK’s top specialist children’s publisher selling more than 25 million books and 12 million magazines each year. The company is home to some of the world’s best loved authors, illustrators and characters such as Michael Morpurgo, Andy Stanton, Michelle Magorian, Julia Donaldson, Winnie-the-Pooh, Wallace & Gromit, Tintin, Mr Men, Thomas the Tank Engine, Barbie, Waybuloo and Ben 10. Egmont’s Classic Comic archive includes Roy of the Rovers, Battle, Whizzer & Chips and Misty.
Egmont UK is part of the Egmont Group, which was founded in 1878. It is Scandinavia’s leading media group and Europe’s largest children’s publisher telling stories through books, magazines, film, TV, music, games and mobile in 30 countries throughout the world.”
