The launch expands the fashion brand’s digital, social and experiential presence in the Italian market.
Daria Veledeeva, formerly the editor-in-chief of Harper’s BAZAAR Russia, has been appointed editor-in-chief and will oversee the content strategy and development of the magazine. The announcement was made last week by Hearst Magazines International president Jonathan Wright and Hearst Italy CEO Giacomo Moletto.
“The prestige and influence of the Harper’s BAZAAR brand in the U.S. and around the world is unmatched and the print expression is an important experience – our audience engages deeply and marketers can therefore connect with them in a more profound way,” Wright said. “With Daria’s leadership, vision, and deep connections in the fashion industry, Harper’s BAZAAR Italy will be a must-read for anyone who is passionate about fashion, culture and the issues that matter today.”
Veledeeva, who studied journalism at Moscow State University, began her editorial career at Marie Claire Russia. She joined Vogue Russia in 2001, and in 2007 launched Grazia Russia and served as editor in chief. Two years later, she took the helm of Harper’s BAZAAR Russia, a position she held for 13 years, says the publisher.
“Harper’s BAZAAR is a global fashion brand and style resource,” Moletto, said. “We waited almost 10 years to launch the print edition in Italy and now, with Daria’s influential voice, her knowledge and relationships and her unique point-of-view on fashion and lifestyle content, we will usher in the next phase of this legendary brand.”
“This is a tremendous honour,” Veledeeva said. “I look forward to building on the influential presence of BAZAAR and further nurturing the brand’s global identity and celebrating Italian culture and style.”
The first print issue of Harper’s BAZAAR Italy will be available in November 2022. The magazine will progressively move to a monthly frequency.
With a heritage of 155 years, BAZAAR reaches an audience of more than 137 million across print, digital, social; and ShopBAZAAR.com, and has 29 editions around the world, says the publisher.
