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HELLO launches standalone franchise

HELLO! has announced the launch of HELLO! London - a premium bi-annual field guide to the UK’s capital.

HELLO launches standalone franchise
Katherine Robinson: “HELLO! London is your exclusive, celebrity-approved guide to the best London has to offer this summer.”

HELLO! says the summer edition, which launched 15th April, will curate the very best of what London offers for the season. Celebrating the home of HELLO!, it aims to showcase one of the most exciting cities in the world, exploring the interconnected boroughs with the well-known faces who know it best.

Curated by HELLO!’s team led by Chief Content Officer Sophie Vokes-Dudgeon, it aims to be an agenda for everything happening in the city; HELLO! London will share London’s cultural vibrancy. With a focus on its native talent, brands, creativity and culture that have made London one of the world’s most dynamic places to stay for a day or call home for a lifetime, added HELLO!

HELLO! London is a handbook to discovering some of the best loved, most celebrated and hidden gems - a must-see, must-do guidebook for the city, added the publisher. Highlights of the best restaurants, shops, cultural offerings, and insider hangouts across London. From west end theatre to where to shop, food and drink to our favourite day trips, famous locals leading the way to their local pubs and all the places to see and be seen, the publisher continued.

Edited by Katherine Robinson, who says: “HELLO! London is your exclusive, celebrity-approved guide to the best London has to offer this summer. We've curated the must-do experiences of the season, whether you're seeking cultural enrichment, outdoor escapes in London's beautiful green spaces or simply the best places to indulge and unwind, HELLO! London is your essential companion for a truly vibrant summer. Plus, with personal guides from well-known faces like model and socialite Amelia Windsor and actor Stephen Mangan sharing their beloved London haunts, you'll feel like you have a friend showing you the city. It's the perfect read for anyone wanting an authentic and stylish take on London life.”

HELLO!’s Chief Revenue Officer, Tamsyn Spires, says: “It’s a privilege to be able to share a thoroughly unique view of London - the insider’s guide to the city HELLO has called home for almost 40 years. We’ve invited some of HELLO!’s friends to show us their side of this remarkable, multi-faceted town - it really is a must-read for everyone planning to summer in the city.”

A bi-annual, perfect-bound magazine, HELLO! London Summer Edition was published 15th April, with the next issue to be published in the autumn.


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