The six-figure partnership will span global activity in the magazine, on wallpaper.com and at the Awards event.
HTC’s sponsorship of the Wallpaper* Design Awards reflects HTC’s commitment to design. As an established and respected brand in the mobile industry, HTC is focused on delivering beautifully designed devices, both inside and out, in a "Quietly Brilliant" way. This aligns perfectly with Wallpaper*.
As part of the partnership, HTC will have a strong presence in Wallpaper’s dedicated Design Awards issue, one of the most popular editions of the year. Online promotion on wallpaper.com kicks off with the launch of the HTC-supported Reader’s Choice Award, which in keeping with HTC’s quietly brilliant ethos will celebrate products that subtly demonstrate the essentials of good design. The brand’s presence on the website will then increase throughout January to the homepage and every channel.
To judge the Awards, Wallpaper* has once again brought together a highly esteemed international panel. The judges are Paris-based fashion designer John Galliano, Belgian-born installation artist Carsten Höller, American interior designer Kelly Wearstler, British media executive James Murdoch, American architect Steven Holl and Spanish film director Pedro Almodóvar.
John Wang, chief marketing officer, HTC Corporation comments: “Quietly brilliant is doing great things in a humble way, with the belief that the best things in life can only be experienced, not explained. The Wallpaper* Design Awards represent the ideal way for us to reach people who have a real passion for design and to commend quiet brilliance.”
Gord Ray, Wallpaper* publishing director, adds: “Wallpaper’s Design Awards get bigger and better every year and the celebratory issue of the magazine is always eagerly anticipated. Having HTC on board, with its commitment to design and innovation, is a great synergy and testament to the influence our Design Awards have on the world design stage.”
The Wallpaper* Design Awards in association with HTC are now entering their sixth year. They celebrate and congratulate the year’s highest design achievers in a broad range of categories from extraordinary architecture and brilliant product design to the most life enhancing item.
The Wallpaper* Design Awards issue goes on sale on 14 January 2010. Details of the Awards event will be announced in due course.
About Wallpaper*
IPC Media says: “Truly international, consistently intelligent and hugely influential, Wallpaper* is the world’s most important design and style magazine.
It has attracted the most sophisticated global audience by constantly pushing into new creative territories and ensuring its coverage of everything from architecture to motoring, fashion to travel, and interiors to jewellery remains unrivalled. Wallpaper* has readers in 93 countries and has enjoyed unparalleled success in reaching the design elite right across the globe. To Wallpaper*, the world is one seamless marketplace, where consumers flit from one destination to the next, easily cross physical borders and cultural divides, and flirt with a variety of different brands, both established and undiscovered. With 12 themed issues a year, and a limited-edition cover by a different artist or designer each month, Wallpaper* has evolved from style bible to internationally recognised brand.”
About HTC
HTC says: “HTC Corporation (HTC) is one of the fastest growing companies in the mobile phone industry and continues to pioneer industry-leading mobile experiences through design, usability and innovation that are sparked by how the mobile phone can improve how people live and communicate.”
