Hitched covers everything to do with getting married, from engagement to honeymoon. The site leaves no detail out in its focus on helping brides and grooms plan their perfect wedding. From wedding venues to suppliers, speeches to traditions, Hitched offers a solution, says Immediate Media.
Established in 1997, Hitched has grown to reach 800,000 unique users a month with a staff of 18, based in Camberley, Surrey. The brand joins Immediate’s existing weddings portfolio including You & Your Wedding and Perfect Wedding.
Immediate CEO Tom Bureau says: “Hitched is a great brand and a great business – and a perfect fit with our existing wedding portfolio. The acquisition is completely aligned with our digital strategy, focusing on developing special interest verticals and driving innovative digital business models. We’re excited to have the talented Hitched team join the Immediate family.”
Hitched founder and Managing Director Dean Yardley adds: “We’ve been helping brides plan their perfect day for the last 17 years by focusing on inspirational content and providing innovative online planning tools. Immediate Media is the perfect home for Hitched to continue to grow in the next 17 years.”
The acquisition is scheduled to be completed on 30 January 2015. The brand will be overseen by Julie Harris, who joined Immediate in January as Group Managing Director. Prior to Immediate, Julie was formerly CEO of WGSN Group, the global digital fashion and retail intelligence service.
