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InStyle Shapes Up With Fashion Fit Web Channel Launch

Fashion and beauty title InStyle has launched a new channel on its website, dedicated to fitness and wellbeing with a stylish edge.

Tapping into the growing sports chic market, Fashion Fit encompasses InStyle’s edit of the most stylish sportswear, plus A-list worthy fitness workouts, recipes and nutrition.

The inspiring content will be delivered via news stories, videos and shopping galleries, say the publishers. There will also be a dedicated Fashion Fit newsletter.

InStyle editor Charlotte Moore comments: “InStyle helps readers look amazing in every aspect of their lives, and with Fashion Fit, we’ll be helping them look and feel body confident as thoughts turn to spring/summer dressing.”

InStyle has also introduced a new monthly franchise in print, My Fitness Rules, revealing a celebrity’s fitness tips.