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IPC sells Cage & Aviary Birds to Kelsey

As part of the review of IPC Media’s niche and specialist titles, the company has announced the sale of Cage & Aviary Birds to Kelsey Publishing.

As Britain's only weekly bird keeping title, Cage & Aviary Birds gives readers the chance to see what's hot and what's not in the aviculture world, with the emphasis on avian news and expert comment.

The deal sees Kelsey acquire the brand – currently published within the IPC Inspire portfolio – with immediate effect. There will be no interruption to the publishing schedule of the title.

Kelsey Publishing is one of the UK’s foremost publishers of specialist magazines and books – produced for enthusiasts by enthusiasts.

IPC Inspire managing director Paul Williams says: “As one of the leading publishers of specialist titles in the UK, Kelsey is the perfect new home for Cage & Aviary Birds. I would personally like to thank the team for continuing to do a fantastic job over the course of the strategic review and acquisition negotiations, and wish them all the very best for the future.”

Kelsey managing director Steve Wright added: “We see Cage & Aviary Birds as an excellent fit for our magazine portfolio. It is an iconic brand within the bird keeping scene and will be one of the biggest titles published in our business.”

Staff transfer to Kelsey with immediate effect.