This project, which marks Lineup System’s continued expansion into North America, directly supports Grupo Expansión’s strategy of strengthening their multi-channel advertising opportunities to improve market competitiveness.
AdPoint will replace the incumbent legacy advertising system, enabling Grupo Expansión’s sales teams to book advertising placements across television, digital, print, mobile and tablet formats with a single interaction. AdPoint will also support fully comprehensive packages, which, beyond covering all the advertising channels of Grupo Expansión, extend into events, sponsorships, app building and content syndication.
Being 100% web-based and with a highly customizable user-interface, AdPoint is capable of managing complex sales functions with measurable results across all media channels, says Lineup Systems.
Michael Mendoza, CEO of Lineup Systems, said: “This is a fantastic win. The recent discovery phase at Grupo Expansión successfully demonstrated exactly how AdPoint’s powerful commercial benefits could be delivered across a broad and complex media business efficiently and cost effectively”.
Grupo Expansión CTO Gustavo Muñoz commented, “We are impressed with AdPoint’s capability to maximize the value of all our advertising streams. We wanted a system that was easy to use and quick to deploy without sacrificing the innovation or performance of its advertising tools”.
About Lineup Systems
Lineup Systems say: “Lineup Systems delivers high performance advertising sales tools designed specifically for multi-channel media companies. Its collaborative media solutions - which can be hosted, web-based or cloud-based - help to streamline advertising operations, improve transparency and increase profits.”
