Created, say the publishers, to meet audience demand for more childrenswear content, the section is a new editorial destination featuring children’s fashion, encompassing premium designer labels, high street brands and introducing lesser-known names. Features will also span practical advice and ideas for parents, gifts, beauty products for mothers and babies, and maternity fashion.
Bonpoint's Autumn Winter 2015 creative will be used within the section including MPUs, billboards, responsive home-fill and in-content ads. This will run until mid-September.
Lucy Hutchings, Editor of Vogue.co.uk says, “I am excited to be launching Mini Vogue on Vogue.co.uk – offering our reader a new area of content, which we have gauged from previous features that they have a strong interest in. This section opens up the site to a new audience and offers us the opportunity to work closely with brands who have previously had limited options for visibility on the site.”
Sabine Brunner, CEO of Bonpoint adds, "We are delighted to be working with Vogue.co.uk and supporting them on the launch of the new and exciting Mini Vogue."
