The publisher’s aim is to increase circulation and, ultimately, take the number one spot within the parenting sector.
Publisher Media 10 says: With its renowned mix of high-quality lifestyle editorial and stylish design, Gurgle strikes a chord with women who, having had a baby, have no intention of giving up their glossy magazine habit. Except now, of course, they’re looking for a title that celebrates, understands and supports their new role as busy working mothers. Since its launch, the key to Gurgle’s winning formula has been its ability to respect that need – and it’s continually fed by the editorial mantra: you don’t stop being you, just because you’ve become a mum.
Gurgle’s new circulation drive is supported by Mothercare which continues to provide the magazine with a unique, and now newly-incentivised, sales platform at till points nationwide. And our increased wholesale investment, following the move to monthly frequency, is creating a groundswell of interest within the newsagent trade, who are increasing their Gurgle listings. This week also sees the launch of #ShareGurgle – an imaginative marketing campaign specifically designed to harness the power of the blogging community. Add to that a brand new targeted subscription campaign and new reader incentives across print and digital formats and there’s no doubt, this is a multi-pronged attack.
Publishing Director Justin Levett comments: “This is a pivotal moment in Gurgle’s long-term development plan and one we are determined to capitalise on. The magazine’s newly refreshed design and enhanced 360 brand approach offers our audience a new level of engagement, and that puts us in pole position to grab the number one spot.”
Scarlett Brady, Editor of Gurgle, says: “Gurgle is a hit because it combines the magical mix of style and celebrity that today’s mums are simply not prepared to shake off. And it’s bolstered by and infused with smart and practical parenting advice, gorgeous baby finds, fabulous family travel, wellbeing news and healthy kids’ recipes.
Plus must-have tips from the people our readers trust most – other mums. With our new makeover Gurgle now looks even hotter than before. Combine this with our potent editorial formula and we’re on track to reach our singular ambition for 2015: to be the UK’s biggestselling parenting magazine.”
