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New Vogue Video Series in Partnership with Gemfields

Live from yesterday on the Vogue Video channel, Condé Nast Britain debuts a new series of three short films, in partnership with Gemfields.

‘The Ritual’ is a series that shines a light on successful, creative women as they share their personal daily routines.

The first episode features red-carpet reporter and fashion blogger Louise Roe who talks candidly and insightfully about her lifestyle and how jewellery, gemstones and sustainability fit into it, says Vogue.

Film 2 will feature actress and model Imogen Waterhouse and the third film stars photographer, director, writer and stylist Margaret Zhang. Episodes 2 and 3 will be live over the coming 2 weeks.

The films all provide a glimpse into the lives of these entrepreneurial, creative women as they share their routines, from wardrobe to work, with a focus on how jewellery and coloured gemstones play their part.

These films are creatively led by Vogue and directed by Barbara Anastacio.

According to the publishers, the video which is live on Vogue.co.uk now and will be supported by traffic driving media across Vogue, Tatler, Condé Nast Traveller & Vanity Fair, as well as Twitter, Facebook and Instagram posts from the British Vogue social channels.