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New women’s football title announced

Women’s football sees increased visibility on the newsstand with the launch of a new title.

New women’s football title announced
Andrew Mullen: “Growing interest and participation in women's football has encouraged us to launch our product on the newsstand, extending the reach of our content to a wider audience.”

A new women’s football title will hit the UK newsstands from late June, aligning with the launch of the UEFA Women’s Euros tournament.

SheKicks (incorporating Her Goal) will launch to the newsstand on June 27, 2025, including a range of content such as player interviews, news and reviews, features on both professional and grassroots levels of the game, through to coverage of international competitions.

Priced at just £4.95, the publisher says copies can be found at WHS Travel, TG Jones, TESCO, Morrisons, ASDA, Waitrose, and Independent newsagents nationwide. A cross-collaboration with Panini Collectables will see all copies of the first newsstand issue cover-mounted with a free packet of Panini Lionesses collectable stickers valued at £0.90.

Available as a subscription title since 1996, this brand delivers a unique perspective on the world of women’s football, unseen before on newsstand shelves, says the publisher. It highlights the achievements of women in football, with a strong emphasis on empowering female athletes and promoting the growth of the women's game. Through its coverage, the title says it seeks to raise the profile of women's football, celebrate its history, and advocate for greater opportunities and recognition in the sport.

Andrew Mullen, CEO, Baltic Publications, said: “Growing interest and participation in women's football has encouraged us to launch our product on the newsstand, extending the reach of our content to a wider audience. This is the next evolution for our business, as we continue to help enhance the visibility of women's football to existing and future generations of players and fans alike.”

According to a recent study by SportFive, “72% of Women’s Football fans don’t feel they see enough coverage of Women’s Football, and 82% believe more specific content formats should be produced” – the publisher says this new title launch goes some way in helping to mitigate these consumer demands.


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