The app has been created in partnership with mobile gaming developer Nektan, following the popularity of The Sun’s existing gaming portfolio, which includes Sun Bingo and Fabulous Bingo. Sun Play features two exclusive free skill games – the football themed ‘Striker Keepy Uppy’ and just in time for summer, ‘Beach Blast’, where players must match three symbols within a set time limit. Credit bonuses are awarded for high scores, which can be used towards Sun Play’s 12 cash games including Reel All About It, which has been specially designed to include popular sections of The Sun such as Puzzles, Showbiz and Sport.
News UK CEO, Mike Darcey, said: “News UK constantly strives to increase the level of engagement users have with our brands and we recognise that the fastest growing way to play games is now on smartphone apps. We’ve had huge success offering The Sun on mobile and tablet and believe Sun Play is the ideal way for us to continue to extend our entertainment platforms, while also reaching new audiences. We are delighted to be working with Nektan to provide a state of the art gaming experience across mobile, tablet and desktop platforms.”
Editor of The Sun, David Dinsmore, said: “Sun Play is an exciting new addition to The Sun's digital bundle. Our games, whether in the paper or online, are a firm favourite among readers and we fully expect Sun Play to become another popular part of The Sun's gaming offerings.”
Nektan CEO, David Gosen, said: “We are excited to be working with News UK as their partner of choice to develop and operate Sun Play, an innovative, best in class gaming and entertainment experience. To be working with such a large and trusted partner as The Sun on a multi-year contract to deliver free and cash games is a tremendous endorsement for everyone at Nektan.”
Sun Play is now available in the App Store and online www.thesunplay.co.uk
