Lineup delivers ad and subscription revenue management solutions, incorporating CRM, finance and self-service modules through its flagship Adpoint software. The company says it helps some of the world’s most iconic media companies maximise revenues, reduce technology costs and streamline operational processes to drive performance.
Initially founded in London in 2009, the company says it used investment from NVM in 2011 to develop its suite of solutions, including expansion into the digital publishing market. Over the period of their investment, NVM worked with the chair (Ken Briddon) to build a senior team that has helped Lineup become one of the global leaders in its market.
Today the company says it has more than 100 staff in the UK and globally – it also works with partners across Europe, the Middle East and Asia Pacific. It is regarded in the media industry with global brands such as Gannett, The New York Times, News Corporation, Bauer Media, Singapore Press Holdings and Sky trusting Lineup’s software to help them maximise revenues and optimise operational performance to deliver better profits.
Under NVM’s ownership, the company says revenues have grown at more than 25% per annum since inception, which is testament to the management team - CEO, Chris Spalding; and Founder, Michael Mendoza. Together they and their team have been instrumental in developing the firm’s global footprint with some of the world’s leading media brands, adopting a highly successfully SaaS model. More recently, they have developed a customer subscription solution, Amplio, that aims to help media companies nurture customer relationships and build loyal subscriber bases as an additional source of revenue.
Michael Mendoza, founder and chief innovation officer said “Lineup was founded with the goal of supporting media companies to help strengthen their businesses as the media market changed. We valued the advice and support of NVM at every stage of the journey which has enabled Lineup to accelerate our growth. In addition, NVM provided the investments required for Lineup to innovate and support the media market during major digital transformations. Throughout the growth of the business, the Lineup team worked closely with NVM and the Board to achieve our goals to grow the business and invest in the future of our business, the market, and most importantly our customers.”
Chris Spalding, chief executive officer said “It has been a fantastic journey, we have been through some really challenging times and come out the other end really strongly. This is down to our great team, our great customers and the support and guidance we have had from our Board, and the investment and trust of NVM. We have made Lineup a solid growth engine, cash generative and profitable with a sustainable SaaS business model.”
James Arrowsmith, investment partner said “Today’s 8.1x sale is an excellent result for both NVM’s investors and the management team at Lineup. Under the leadership of Michael and Chris the team has built a world class business which is a global leader in its market. The acquisition by Chartbeat represents the next exciting chapter in Lineup’s development and we have no doubt that they will continue to maintain their market leading position and grow strongly as part of the Chartbeat family. I would like to personally thank Michael, Chris and the rest of their team for all their efforts during the period of our investment. They have been great to work alongside and have been pivotal in delivering the excellent outcome that we have announced today. I wish them every success for the future.”
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