Designed for a growing audience of experience-driven travellers, the awards will celebrate the destinations and businesses delivering exceptional culinary experiences around the world - from destination dining and vineyard stays to city breaks, island escapes and immersive regional food culture.
Alex Crossley, Digital Growth Lead at olive, says “For more than 20 years, olive has inspired audiences through food, and following its successful relaunch as a premium lifestyle brand, the olive Travel & Taste Awards are a natural next step. As food increasingly drives travel decisions, the awards celebrate the destinations, experiences and brands creating exceptional food-led travel, while helping consumers discover where to eat, stay and explore next.”
The winners will be selected by a panel of olive’s editors, alongside travel and food experts and influencers including spirits specialist Millie Milliken-Holdham, food travel content creator Verna Gao and hotel/restaurant tastemakers Gina Jackson and Milly Kenny-Ryder.
The winners, which will be announced in September, will receive national editorial coverage across olive platforms, commercial partnership opportunities, social and digital amplification and use of the official olive Travel & Taste Awards winner branding.
The launch comes as culinary tourism continues to outperform wider travel trends, with travellers increasingly prioritising restaurants, local food culture and immersive experiences when planning trips.
The full list of categories is:
Food Destination of the Year
Luxury Food Destination of the Year
Emerging Food Destination of the Year
Sustainable Food Destination of the Year
European City Break of the Year
Gourmet Island Escape of the Year
Culinary Experience Destination of the Year
Coolcation Destination of the Year
Enotourism Destination of the Year (Wine)
Best City for Cocktail Culture
Culinary Cruise Journey of the Year
Luxury Train Journey of the Year
UK Vineyard Stay of the Year
UK Spa Retreat of the Year
UK Restaurant with Rooms of the Year
London Gourmet Escape of the Year
European Rural Retreat of the Year
Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.
