In this position, Hadley, who will be based in New York, will lead the company’s go-to market strategy to communicate and drive the company’s strategic value to brands and agencies while managing and building global agency partnerships.
With over 20 years of experience as a senior executive in sales strategy and marketing, Eric Hadley has worked for such prestigious brands as Pinterest, The Weather Channel, Yahoo and Microsoft. During his tenure at Microsoft, he played a significant role in launching Bing, the company’s decision engine.
With his business acumen and deep knowledge of the industry, Hadley’s experience as a digital sales and consumer marketing executive will continue to raise awareness of the Outbrain brand through strategic initiatives and premium partnership models, says the company.
Outbrain’s creation of this new position reinforces its commitment to helping partners strategically drive their businesses and fostering deeper relationships with the world’s largest brand marketers.
“Eric’s wealth of experience and knowledge will make him a key addition to this company, and his proven track record demonstrates his effectiveness in the art and science of marketing,” said Outbrain’s co-founder and CEO Yaron Galai. “We are thrilled to have such a seasoned executive on board to continue the momentum we’ve built at Outbrain. Eric’s leadership will bring us even more meaningful opportunities to do great work with our partners.”
“I’m thrilled to be joining the impressive team at Outbrain and further build this exciting brand,” Hadley said. “Being able to lead the future growth of Outbrain with brands and agencies, and assisting in making their content marketing campaigns truly scale is a terrific opportunity that I am looking forward to the most.”
Eric Hadley’s previous achievements have garnered recognition from the Advertising Federation Hall of Achievement, and he was named an Ad Age Media Maven in 2011. He’s also been the recipient of numerous industry awards, ranging from EFFIEs to Cannes Lion Titaniums and Grand Prix awards. Hadley resides in New York City with his wife and two children.
