The charity’s rebrand was launched yesterday, at an event for the printing and publishing industries hosted by the charity’s President, Michael Johnson, at 11 Downing Street, by kind permission of the Rt. Hon. Alistair Darling MP, Chancellor of the Exchequer.
The new name reflects the charity’s desire to appeal to a wider group of people and their dependents in today’s printing, publishing, graphic arts and allied trades, but without losing its relevance to those in traditional printing and publishing.
Michael Johnson, the charity’s President, says: “We know it’s a very difficult time for many in the sectors we support and the rebranding is key to our strategic objective of ensuring more people benefit from our services. The word ‘printing’ in our new name is not only more inclusive, but also builds on our heritage of supporting people in printing and the allied trades since 1827.”
The new logo, designed by Manor Creative, incorporates the four CMYK printing blocks used in the colour printing process. Each of the printing blocks represents one of the charity’s four key services: Homes, Helps, Links and Futures.
Adds Stephen Gilbert, the charity’s Chief Executive: “We believe the new working name and logo is critical to our continued relevance to the people the charity was set up to help.”
The rebranding is the result of a major review the charity undertook as part of its drive to raise its profile and increase the number of people it supports financially. The review included a Knowledge Transfer Partnership (KTP) with City University’s Cass Business School, which assessed the charity’s service delivery to those who work or have worked in an industry that is continuing to undergo significant change.
About the Printing Charity
The Printing Charity says: “Set up in 1827, The Printing Charity (also known as the Printers’ Charitable Corporation) is the leading national charity providing financial support for people who work or have worked in printing, publishing, graphic arts and the allied trades. This support also extends to dependent family members.
The charity owns and runs Butlin House Care Home and Beaverbrook Court in Bletchley, as well as Southwood Court in Basildon.”
