The brand has been giving independent financial advisers (IFAs) the latest news that identifies the issues that matter to them and their clients for many years, say publishers Incisive Media. Now it has an extra focus: IFAs’ business.
Professional Adviser’s goal is to support IFAs to maximise both their potential and efficiency – whether that’s building and maintaining their client base for the future, or planning the best possible exit for owners, their employees and clients.
From September 2021, the brand will feature a new category, Your Business, with news and analysis to pinpoint what IFAs need to do to take advantage of the latest business and regulation changes.
Professional Adviser says it will continue to expand its coverage around key areas: Your Profession, Investment, Regulation, Retirement and Pensions, Tax Planning and Technology.
As well as refreshing the look of Professional Adviser, the brand has introduced the PA Pin. This has been designed to pinpoint instantly the issues of the day that matter, which is why it looks like the drop pin from a digital map, say the publishers.
“Financial advice has changed significantly over the last 20 years, and Professional Adviser has developed alongside it. This new phase of our development is again driven by our audience and partners, and will allow us to best serve this fast moving and important market,” said Kevin Sinclair, MD of financial brands at Incisive Media.
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