The magazine – called Fleet Eureka – is targeted at business buyers in the UK, and will be used by the Kia corporate sales team to improve awareness and understanding of the Kia business proposition, as Kia looks to increase its presence in the fleet market. The magazine will contain news, reviews and articles of relevance to corporations who run car fleets. The first issue will be sent out to Kia’s business customers and prospects in September, with an initial frequency of two issues per year.
PSP Rare already produces Eureka magazine, which is sent to Kia owners across the UK and contains unique general interest articles as well as the latest news from Kia.
The PSP Rare team produces all magazine content from writing and photography through to design, and will produce bespoke editorial content for Fleet Eureka which appeals to business owners.
Grahame Lake, Managing Director of PSP Rare, said: “We are particularly proud of the work we produce for Kia’s Eureka magazine. Fleet Eureka is a new challenge and the PSP Rare team is relishing the opportunity to produce more fantastic content for such a well-known international brand.”
PSP Rare produces a range of customer publishing titles for various clients, including The British Heart Foundation and The Royal Society. Earlier this year, PSP Rare launched its own digital team to meet increasing demand from clients to produce digitally versatile content.
