Readly, a digital magazine and newspaper app, has announced it will enlist the support of Olympic ski jumping legend Eddie ‘The Eagle’ Edwards in a media campaign to launch a nostalgic Winter Olympic retro series with The Evening Standard and promote the forthcoming Winter Olympic content on the Readly app.
The Winter Olympic Series includes retro issues from The Evening Standard covering some of the most memorable moments in Winter Olympic history such as Torvill and Dean winning gold to Bolera at the 1984 Sarajevo games, Robin Cousins winning gold at Lake Placid in 1980 in figure skating, the Jamaican bobsleigh team and Eddie the Eagle becoming an Olympic icon.
Readly says this is the first time it has offered its readers an Olympic series and coincides with the Winter Olympics taking place in Cortina, Milan. Research shows that almost 30 million people will follow the Winter Olympic Games this month.
“We’re thrilled to give our subscribers unrivalled access to the history of the world’s biggest winter sporting event through the Evening Standard archives, from Eddie the Eagle to Torvill and Dean. Alongside this, Readly readers can dive into standout editorial spanning skiing destinations, fashion, fitness and the personalities shaping the season. It’s a beautifully rich collection that lets subscribers deep dive into the Games, all while enjoying their favourite titles in the Readly app,” says Chloe Rushmere, head of content UK at Readly.
Readly says The Evening Standard Winter Olympic retro series includes:
- Sarajevo, 1984: Torvill and Dean win gold with Boléro at the Winter Olympics
- Chamonix, 1924: Bobsleigh crash at the first-ever Winter Olympic Games
- Lillehammer, 1994: Tonya Harding scandal, Nancy Kerrican says attack won’t keep her from skating
- Lillehammer, 1994: US skating team keeps ‘rivals’ Tonya Harding and Nancy Kerrigan apart
- Garmisch-Partenkirchen, 1936: Hitler opens the Winter Olympics in Germany
- Squaw Valley, 1960: British skier collapses with altitude sickness
- Cortina, 1956: Opening ceremony at the Cortina Winter Olympics, the first ever to be broadcasted
- Lake Placid, 1980: Olympic countdown as Jamaican bobsled team achieve breakthrough
- Lake Placid, 1932: Canada beats Germany at the Lake Placid Winter Olympics
- Squaw Valley, 1960: First Russians to compete in figure skating
- Lillehammer, 1994: Torvill and Dean lose out on Olympic gold, 10 years after iconic win
- Innsbruck, 1964: Ice skating champion Sjoukje Dijkstra heads for Olympic gold
- Oslo, 1952: Iconic Norwegian skater wins gold and breaks speed skating record
- Innsbruck, 1976: Russian skier loses medal after using banned nose drops to treat cold
- Lake Placid, 1980: British skater Robin Cousins wins Olympic gold in figure skating
- Lake Placid, 1980: US ice hockey team wins Olympic gold as competition underdogs, “Miracle on Ice”
- Calgary, 1988: Eddie the Eagle becomes an Olympic icon
“From sport, fitness, lifestyle, travel and fashion, our readers love to read around sporting events like this as well as read back on the most memorable moments. We’re therefore delighted to be collaborating with the Evening Standard to bring this memorable series to our subscribers. We are dedicated to providing our subscribers with content on the hobbies and passions that matter to them and are committed to working alongside publishers to offer distinctive content like this to complement the array of magazines and newspapers available on our app”, adds Chloe.
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