River will publish ‘At Liberty’ a bi-annual 72+4p glossy magazine that showcases the best of Liberty focussing on what’s new, what’s exclusive and most importantly what’s covetable for that season.
With a team headed by Consultant Editor Melanie Rickey; fashion editor at large of Grazia, the first issue to launch in September will be inserted in targeted consumer magazines and weekend broadsheet supplements.
River will also produce a series of brochures for Liberty, including a beauty brochure due for release in June, featuring an innovative roll-fold cover, plus a Christmas gift brochure. All products (except the beauty brochure) will carry an assortment of complementary advertising, also sold by River.
River won the prestigious contract after pitching against a number of other agencies. Liberty chose River as they were impressed with their creative interpretation of their brand and River’s ability to meet all of their creative expectations.
Chief Executive Nicola Murphy says, “Who doesn’t love Liberty? It’s the height of English indulgence and we’re proud that our range of offerings meets with their exacting standards. It once again proves River is the gold standard in compelling content.”
