Sarah joins from Time Inc (UK) where she was Digital Editor at GoodtoKnow and has driven double-digit audience growth from a social-first strategy. Prior to this Sarah held a variety of editorial roles and has been shortlisted for individual awards at the BSME Talent and PPA Digital awards.
With more than 1.2m unique visitors every month, says Immediate Media, hitched’s mission is to help people get married; from wedding inspiration, speeches and traditions, to finding the perfect venue and wedding suppliers.
Matthew Gerry, MD, hitched.co.uk, says: “I’m delighted Sarah has agreed to join hitched as our new Editor. Sarah is passionate about digital media and is someone who really understands the audiences she serves. It’s been great to find someone with a wealth of digital experience and who shares our ambitions for growth.”
Sarah Allard adds: “I couldn't be more thrilled to be joining the talented hitched team at such an exciting time. Having recently passed the milestone of 1m monthly unique visitors, I look forward to driving the brand ahead as hitched engages with more users and suppliers to maintain their position as the UK's most popular place to plan a wedding.”
Sarah takes over from Caroline Bradley who has been Editor of hitched.co.uk since March 2015 and is leaving to pursue a freelance writing career. Sarah starts her new role on 21 August 2017.
hitched.co.uk is part of Immediate’s Weddings Network which also includes You & Your Wedding and Perfect Wedding.
