Sarah Tooze has joined the research team and Jacqui Barker now heads up client relationship management.
The company, part of global publishing firm Bauer Media, has been acknowledged as the pre-eminent source of motor industry knowledge for more than 40 years.
The team will drive a series of new product launches focused on the fleet and dealer sectors, while continuing to develop the current portfolio of bespoke research, market reports and industry databases.
Sarah Tooze joins from B2B title Fleet News, where her role included launching the Fleet News Intelligence (FNi) brand and writing its first major report into the fleet market, called ‘Fleet Strategy and Insight 2010’.
Jacqui Barker, who also joins from Fleet News, has a wealth of automotive industry experience gained over 17 years working in a variety of senior commercial roles. She has worked in the B2B media team at the highest level across some of the most powerful automotive brands providing cross media solutions, including print and digital media, bespoke creative, events and research.
John Maslen, Brand Director of Sewells, said: "This is part of a series of exciting changes for the brand that ensure we are in a great position to add further insight and value to our clients’ businesses.
"In such a challenging economy, where there is constant change, there is a great need for insightful research that can ensure businesses make the best decisions for the future. With the expertise of Jacqui and Sarah now on board, Sewells is perfectly equipped to meet that need."
About Sewells
Sewells says: “Sewells is a leading automotive research and insight company specialising in bespoke research, market reports and dealership data.
Among its product range is a series of leading industry research reports including the Fleet Operator Attitude Survey, Dealer Attitude Survey and New Car Finance House Survey.
Sewells also manages one of the industry’s biggest databases of dealer outlets and produces a series of special reports for the market.”
