With career-defining roles at two of London’s retail stalwarts, Browns and Liberty as buying director and chief creative consultant respectively, Sewell’s reputed instinct for discovering talent has been instrumental in positioning her as one of today’s most trusted voices in fashion, says Condé Nast.
“Yasmin’s unique vision for products, trends and talents will be pivotal in Style.com’s growth. She is one of the most sought-after consultants in the industry, so having her as a full time member of our team is a great accomplishment,” said Franck Zayan, president of Style.com.
Sewell’s approach draws on her deep industry-wide insight, providing clients with holistic analysis and visionary advice and strategy, say the publishers.
"This is a game changing project and I'm thrilled to be working with the world’s best and most exciting brands, and to set a strong vision for the evolution of Style.com," added Sewell.
Style.com will be an e-commerce and omnichannel shopping destination launching initially in Britain, which will offer users the opportunity to shop the UK editions of Condé Nast magazines such as Vogue and GQ, through the titles’ print editions and websites, or directly through the online shopping destination Style.com.
