The print special hits UK newsstands today, retailing at £5. Since it was announced in February, the magazine has proved a huge hit among both technology and lifestyle advertisers, says the publisher. Commercial partners for the title include DSG, Sony and Intel, all of whom created bespoke advertising creative for the title.
One of Five’s most successful TV Shows, The Gadget Show attracts over 2m viewers each week. The Gadget Show Magazine brings the show to life in print, with The Gadget Show hosts – Jason Bradbury, Suzi Perry, Jon Bentley and Ortis Deley – providing exclusive editorial and featuring throughout the magazine.
Inside, The Gadget Show Magazine counts down the team’s Fifty Greatest Gadgets Ever, and also reveals the ten cutting-edge pieces of tech to watch in 2010. Allowing fans of the show to get closer to the Gadget Show than ever before, the magazine features exclusive interviews with the hosts, and goes behind-the-scenes on the best of its infamous weekly challenges. Rounding off the package, readers get the chance to enter a competition to win a day with The Gadget Show team.
The Gadget Show Magazine marks the latest step in the commercial development of The Gadget Show brand and will be unveiled on the opening day of this year’s The Gadget Show Live exhibition, sponsored by T3, among other commercial partners. This event runs from April 8th – 11th at the NEC, Birmingham.
Nial Ferguson, Publishing Director for Future’s Technology Lifestyle & Entertainment portfolios said: “Since we announced The Gadget Show Magazine special earlier this year, we’ve seen a real buzz among The Gadget Show fans and huge interest among commercial partners for the title. That just shows how valuable and relevant print can be, if you get the proposition right. We’ve combined Future’s unrivalled expertise and experience in the consumer tech sector with The Gadget Show brand and the team’s enthusiasm, passion and unique insights, and produced a magazine that is truly special. I hope viewers of the show will love it.”
Emma Derrick, Five’s Commercial Development Controller said: "Our ambition is to take The Gadget Show beyond the confines of TV and develop it into a major consumer technology brand. The Gadget Show Magazine takes us into print for the first time, and we're delighted with the end product, it looks fantastic. I really hope all of the show's fans enjoy it."
The Gadget Show Magazine goes on sale across the UK from Thursday, 8th April with a coverprice of £5, and will be available throughout The Gadget Show Live event from Wednesday 7th April, including at stand C3.
