The new site integrates all of the You brand assets into one place, providing a portal for You's beauty, fashion and lifestyle features as well as new opportunities for advertisers, say the publishers.
Coinciding with the launch of www.you.co.uk, is the announcement of the first ever You Big Beauty Weekend - a three day event in partnership with Estée Lauder which is set to be the ultimate experience in beauty, pampering and indulgence.
Taking place at Victoria House, London, between 9th - 11th October, the weekend kicks off with a VIP cocktail party, followed by two full days of on-site pampering and exclusive shopping with a host of the biggest luxury beauty brands.
The event will be staffed by some of the country's leading beauty experts - top make-up artists, hair stylists - and feature celebrity guest speakers, giving attendees the chance to get up close and personal with the beauty industry's best.
As well as taking home new beauty know-how, everyone who attends will leave with deluxe Estée Lauder gift bags filled with a selection of iconic beauty products.
You Big Beauty Weekend will be launching across Mail Brands. Sunday's You Magazine included an eight page launch feature which ran in parallel with a homepage takeover of MailOnline. Femail will see bespoke event branding online too.
Sue Peart, Editor, You Magazine: "We are hugely excited about the launch of www.you.co.uk which will offer readers a premium digital extension to the You brand."
Amy Williams, Commercial Director, You Magazine: "Alongside the launch of the You Big Beauty Weekend in October of this year, we are confident www.you.co.uk will strengthen You's position in the marketplace, providing an additional offering to readers and advertisers as part of ongoing You brand platform developments."
Stephanie Sherman, Vice President General Manager, Estée Lauder UK : "We are delighted to partner with the You brand on the Big Beauty Weekend. This is an exciting new concept and represents a unique opportunity for Estée Lauder to engage with consumers in a fresh, new and authentic way."
